ATA is the original Tzabar, or Israeli-born, clothing brand, featuring what was then described as ‘workers attire,’ reflective of the fashion of early Israeli settlers. The first run of the brand was between 1934-1986, eventually closing down the factory and ending an era. Today, the revitalized brand opens its doors once again with little boutiques  featuring quality, Israeli-made and designed apparel, ranging from dresses, skirts and tops to jackets and pants.

ATA takes pride in making clothes that are sturdy as well as multifunctional, just like its Israeli muses.